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 Setting Up and Installing Google Tag Manager
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Setting Up and Installing Google Tag Manager

Thank you for choosing our Pro PPC Team to build and manage Google Ads for your business! We are excited to begin working with you and helping you achieve your advertising goals. To ensure that we can track phone calls that resulted from your Google Ads campaign, we need you to install and set up Google Tag Manager (GTM) on your website. GTM is a free tool offered by Google that acts as a middle person between your website and the analytics or marketing tools you wish to use. It has the tools you need to fully understand how visitors interact with your site.

In this article, we will discuss:

Why You Need to Create Your Own Google Tag Manager Account

Account privacy and security are paramount to Google. Google uses multi-factor authentication to ensure that it is really you logging into your account. This may involve sending a code to your phone or email to verify your identity and may also involve confirming your location and browser.

 

How to Create a Google Tag Manager Account

Creating a Google Tag Manager account opens up a world of possibilities for website owners like you looking to gain insights into your traffic and improve your marketing efforts. By creating a Google Tag Manager account, a unique container will be generated, which you will need to integrate Google Tag Manager into your website. Below are the steps to create a Google Tag Manager account.

  1. Go to https://tagmanager.google.com and log in to your Google account or create a new account.
  2. Once you are on the Tag Manager page, navigate to the upper right side of the page, then click Create Account. 
  3. Fill out the following:
    1. Account Name: Your business name
    2. Container Name: Add your website URL here, such as www.domainname.com
    3. Target Platform: Choose Web
    4. Click Create

Create Google Tag Manager Account

  1. Agree to the Google Tag Manager Terms of Service Agreement by selecting the checkbox at the bottom of the page and clicking the Yes button at the upper right corner of the page.

Terms of Service Agreement

 

How to Install and Set Up Google Tag Manager

While Google Tag Manager is an invaluable tool for managing your website's analytics and marketing efforts, the approach to integrating GTM can vary significantly between different platforms.

Select a website platform to view the Google Tag Manager installation guide.

 

Installing and Setting Up GTM on Website Builder

After creating a Google Tag Manager account and agreeing to the Terms of Service Agreement, you are now ready to set up Google Tag Manager for your website builder. If you need additional guidance, call our Online Marketing Support team at 888-642-0197 and select the PPC menu option.

Are you using a different website builder? If yes, you have the following options:
  • Did we design your website? Let us know, and we’ll see how we can help.
  • If we didn’t design your website, you can call your website design company, check out their support documents, and/or log into your builder to see if there is an area to add the code. Most modern website builders have a field where you can add the code once, and the builder will deploy it across each page of your website.
  1. Now that you have agreed to the Terms of Service Agreement, you will need to install the Google Tag Manager script on key pages of your website, such as your Contact Us page, Homepage, and main Service/Product pages. The box below shows where you can find your unique Google Tag Manager ID.

Install Google Tag Manager

  1. Log in to your Account Manager via https://www.web.com/my-account/login.
  2. On the left side of the page, click eCommerce, Hosting, or Website to access your website builder. 
  3. In the bottom left corner of your website builder, click SETTINGS.

Website Builder Settings

  1. Select Google Services, then click Google Tag Manager.

Google Tag Manager

  1. Click the CONNECT button.

Connect button

  1. Enter your unique Google Tag Manager ID into the field and click the SAVE button.

Enter GTM ID 

  1. Once the Google Tag Manager ID is added to your website builder, publish your website to ensure the code is live.
  2. In the Install Google Tag Manager box, add your domain name into the Test your website field and click Test to ensure the code is placed correctly. Press OK once Google Tag Manager confirms the tag is detected on your website.

Test Your Website Field

  1. In your Google Tag Manager dashboard, click Admin and select User Management.

Tag Manager Admin

  1. Click the blue plus sign, then select Add Users.

Add Users

  1. Add [email protected] and select Administrator access. Click Read.

Send Invitations Page

  1. Select Publish and then click Done.

Container Permissions

  1. Click Invite to send us the notification that you’ve connected Google Tag Manager with our account. 

Invite button

  1. Our Pro PPC team will receive an invitation to access Google Tag Manager on your behalf. We will take it from here and will reach out if we have any additional questions!

 

Installing and Setting Up GTM on WordPress

In this installation guide, we will focus on using the plugin for Google Tag Manager integration. If you need additional guidance, call our Online Marketing Support team at 888-642-0197 and select the PPC menu option.

Below are the steps to set up and install Google Tag Manager in WordPress.

  1. Log into your WordPress website.
  2. Click Plugins on the left navigation menu, then select Add New Plugin.

WordPress Plugins

  1. Search for Site Kit by Google plugin and select Install Now.

Install Site Kit by Google

  1. Once installed, click Activate.

Activate Site Kit by Google

  1. Click Installed Plugins in the left menu under Plugins. 

Installed Plugins

  1. There should be a message from Google Site Kit at the top of the screen. Click the button to Start setup.

Start Setup Site Kit by Google

  1. Click the Sign in with Google button. There is no need to check any of the other boxes.
  2. Google will take you through the sign-in process to access your Google account. Follow the steps to sign in and select to have Site Kit access Search Console data and manage the list of sites and domains you control. Click Continue.

Select what Site Kit can access

  1. Google will then verify that you own your WordPress site. Click Verify to allow Google to add a tag to your website. Click Allow to turn on metrics, then click Set Up to set up Search Console.
  2. Click Go to my Dashboard.

Go to my Dashboard

  1. This will take you back to your WordPress dashboard.
  2. In the left menu under Site Kit, click Settings.

Site Kit Settings

  1. Click Connect More Services. Under Tag Manager, click Set up Tag Manager.

Set up Tag Manager

  1. Google will prompt you to log in to your account again. Follow the steps.
  2. You will then be redirected to your WordPress dashboard and the Site Kit plugin.
  3. In Account, select the website to which you are adding Google Tag Manager. The Container will automatically update with your Google Tag ID.
  4. Click Complete Setup.

Complete Tag Manager Setup

 

Review

Regardless of the platform, the key to a successful Google Tag Manager setup lies in carefully following the steps for account creation, container setup, and code integration, complemented by thorough testing to ensure that everything works as intended. By installing and setting up Google Tag Manager on your website, our Pro PPC team can now track phone calls generated from your Google Ads campaign.

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