What Is an Image Alt Tag?

An image alt tag extends beyond mere description. It functions as a bridge between the visual and textual interpretation of search engines, screen readers, and individual web surfers searching with particular needs on the web pages. Image alt tags enhance website accessibility, boost SEO, and contribute to a more inclusive online experience by providing concise yet informative text alternatives for images.

Image Alt Tags Affect Your SEO

Search engines and their crawlers are unable to interpret or see images the way we do. They're only able to interpret the written text. Image Alt Tags solve this problem by providing text that describes and defines images on a website or web page for search engines and crawlers.

Image Alt Tags also add search rank value. Keywords and descriptive terms included in tags are taken into account when your website is being indexed by search engines and crawlers. Without Alt Tags, images can't be interpreted which can affect your rank value, making you miss out in search results.

Other Benefits of Image Alt Tags

• When an image is incompatible with a device or website browser for any reason, the text will display in its place.
• They can be interpreted and read by website and screen readers used by the visually impaired, allowing them a better description and experience on your website.

Select from the option below how you can access your Website Builder to Add an image alt tags:

• From Websites Section
• From eCommerce Section
• From Hosting Section

From Websites Section

1. Log in to your account via https://www.web.com/my-account/login.
2. In your Account Manager, click on Websites on the left navigation menu.
   


3. If you only have one package on the account, click the LAUNCH WEBSITE BUILDER button on the Website Details page.
   


4. If you have multiple website packages, select the Website Builder for which website you want to modify or add an Alt tag, and then click LAUNCH WEBSITE BUILDER.
   
    
   Note: You can refer to this article How Do I Access My Website Builder? for more options on how to log in to your Website Builder.


5. Once inside your website builder, click the image you want to add an Alt Tag. An options box will appear at the top of the image, and then click on the arrow pointing right, to show additional options.
   


6. Click the Alt Tag icon.
   


7. Then, a new pop-up box will show up where you can enter the following:
   • Alt Tag title.
   • Alt Tag Description.
     
      
     Note: All changes made inside the Website Builder are automatically saved.

You have successfully added an Image Alt Tag.

From eCommerce Section

1. Log in to your Account Manager via https://www.web.com/my-account/login.
2. Click eCommerce on the left side of the page.
   


3. If you have one eCommerce product, you will be redirected to your eCommerce dashboard.
   


4. If you have more than one eCommerce product, you will see a list of your eCommerce products. Click LAUNCH next to the product you want to access.
   


5. Click Website on the left navigation menu of your eCommerce account.
   


6. If you will be editing a published website, click the EDIT SITE button in the Published Site section. If you want to create a new website, click the ADD FIRST DRAFT or ADD DRAFT button in the Drafts section. If you want to edit an existing draft, click EDIT DRAFT.
   
    
   Note: You can refer to this article How Do I Access My Website Builder? for more options on how to log in to your Website Builder.


7. Once inside your website builder, click the image you want to add an Alt Tag. An options box will appear at the top of the image, and then click on the arrow pointing right, to show additional options.
   


8. Click the Alt Tag icon.
   


9. Then, a new pop-up box will show up where you can enter the following:
   • Alt Tag title.
   • Alt Tag Description.
     
      
     Note: All changes made inside the Website Builder are automatically saved.

You have successfully added an Image Alt Tag.

From Hosting Section

1. Log in to your Account Manager via https://www.web.com/my-account/login.
2. Click Hosting on the left side of the page.
   


3. If you have multiple hosting packages in the account, select a package first, then click the MANAGE button. If you only have one package on the account, continue to step 4.
   


4. In the Hosting Control Panel, navigate to the FTP & Content Publishing section, then click Website Builder.
   


5. Click the LAUNCH WEBSITE BUILDER button.
   
    
   Note: You can refer to this article How Do I Access My Website Builder? for more options on how to log in to your Website Builder.


6. Once inside your website builder, click the image you want to add an Alt Tag. An options box will appear at the top of the image, and then click on the arrow pointing right, to show additional options.
   


7. Click the Alt Tag icon.
   


8. Then, a new pop-up box will show up where you can enter the following:
   • Alt Tag title.
   • Alt Tag Description.
     
      
     Note: All changes made inside the Website Builder are automatically saved.

You have successfully added an Image Alt Tag.

Review

Although not so loudly talked about in the grand web design scheme, the image alt tag has great power over how your visual content is perceived not only by your users but also by search engines. Embracing best practices about accurate, descriptive, and contextually relevant alt tag will unlock the potential of your images to engage a wider audience creating a more accessible and inclusive web. Remember that every image will carry its own tale, and an alt tag is an opportunity to ensure all listeners hear that story.