Understanding the Full Suite of Digital Marketing Services
Unless you’re well-immersed in the trenches of a premium digital marketing strategy, it’s often easy to think of digital marketing services in a vacuum – such as pursuing just Search Engine Optimization, or just Paid Search marketing, etc. Our years of experience working in the premium Digital Marketing Services space has taught how important it is to look at digital marketing as a full suite of strategies – from having an exceptional, modern website, to using online marketing strategies like Paid Search advertising, Search Engine Optimization, Social Media, and Email Marketing. Let’s explore how we can use this suite of digital marketing services to create a unified, successful online campaign.
It all starts with the website, but this is often the area that business owners get wrong. It’s important to think of both user experience and search engine optimization when building a website. Choose a clean, professional design with easy navigation for your website visitors, and be sure search engine spiders can quickly access it and understand what your business is and does.
You’ve built your website, but now it’s important to attract visitors to your website. Paid search, or building a paid advertising campaign on search engines like Google and Bing, can bring in traffic to your website while your Search Engine Optimization (SEO) campaign is ramping up.How do your website and your paid search campaign work together? Build out custom landing pages on your website that you can have people land on after clicking in your paid search ads. Be sure they’re highly targeted to the ad copy of your ad.
The first step to a high performing SEO campaign is ensuring search engines can easily access and understand your website. This is achieved by having a clear navigation path and structure to your website, and including copy on your website that explains what your business is and does, and includes key terms in your copy that your audience is likely to type into the search engine results to find your business.Paid search and SEO work together through their use of keywords – check out the keywords in your paid search campaign that have the highest click-through rate and best return on investment. These are great keywords to use for your SEO campaign and to use in the copy throughout your website.
Social media is a hot topic these days in the digital marketing services world, but it’s important to create a solid social media strategy by planning out the goals and tone of each social media channel your business uses, as well as creating a social media posting calendar for at least a month in advance.Be sure that social media icons linking to your social media profiles can be found on your website. Think about the topics that your social media followers and fans are interested in, and post on those topics in your SEO-friendly blog.
Last but certainly not least – Email Marketing! You’ve now attracted new customers via paid search, SEO, and social media, but it’s important to retain them. Email Marketing is a great way to stay in touch with past customers, as well as customers who signed up for your newsletter but have yet to make a purchase.Be sure your website has a newsletter subscriber box, as well as messaging or a graphic encouraging visitors to sign up for your newsletter. Use ‘lead’ ads on social media websites to quickly reach and sign people up for your newsletter. And of course, always send them useful email marketing messages at a frequency that isn’t obtrusive.We’re fortunate at Web.com to have a wealth of experience in the Digital Marketing Services realm. We’d love to help you craft a successful digital campaign, and with our experience and creativity, we’re here to help you see you actionable results from your online marketing endeavors.