Your business is doing quite well. Your sales figures are okay, but something tells you that if you could just get the word out about your products or services to a wider audience online, you could be doing so much better.
As more and more people from every walk of life become more comfortable with the idea of shopping online, almost any business can potentially reap huge benefits from an eCommerce venture. Getting it all set up and started can seem like a very daunting task though.
To be successful, an eCommerce website (simply put: one that sells things) has to be attractive, easy to navigate, and secure. Everyone considering sharing their credit card number and sensitive personal information with a company online wants to be certain that they can do so safely. So yes, setting up shop online successfully takes a little more thought and effort than you might be able to handle alone, but with a little help, an eCommerce site can really boost your company’s bottom line.
There are a number of basic considerations to keep in mind when you’re choosing a company to help you bring your online store to life and have it actually start generating revenue for you:
Design. Your eCommerce website not only has to be attractive to the eye, but it has to be easy to get around as well. If your potential customer can’t figure out how to get a product into their shopping cart or if the steps to complete a purchase are too complicated, another rival website is just a click away. So be careful about your website design.
Financial Concerns. To operate an online storefront, you’ll have to have the capability to accept credit cards and other forms of payment online. You’ll also want to find out how much it’s going to cost you to do so. Looking for the lowest processing fees available will help boost your bottom line even further.
Security. Online fraud is still big news, so it’s essential that your business’ eCommerce site be equipped with the best security tools available . . . and that your customers can see that clearly, to allay any fears they may have about sharing those all-important credit card details.
Support. People shopping online often have questions, and they’re looking for a little more than a page full of FAQs to answer them. Your company’s eCommerce site has to be equipped with good customer support that will help your visitors navigate your site effectively and then move toward the checkout process. Try to offer as many ways as possible for people to contact you, such as email, phone, and live chat.
Visibility. You can have the most beautiful online storefront, full of all the best and most exciting products, but it won’t be a success if no one can find it. Appealing to search engines is almost as important as appealing to real human customers, so making sure that your business’ eCommerce site is search engine optimized (SEO) is vital. As part of your overall marketing plan, an ongoing SEO campaign will help you establish (and maintain) your business presence and help you increase those all-important search engine rankings.
Guidance. Once your online store is open for business, you’ll still need someone there to help make sure that it runs smoothly 24/7. Look for a company that offers you help and guidance whenever you need it, not just during regular business hours.