Why Your Small Business Website Should Include Professional Design and Online Marketing
With 97% of consumers using the web to search for local products or services, now is an opportune time to consider a custom small business website design created by Web.com. Why? Because our custom website solution includes all the tools your small business needs to establish and maintain an online presence and gain exposure to current and potential customers who are looking for your products or services.
And because you understand the operations of your business better than anyone else, the Web.com team works directly with you to create a professionally written and designed small business website that includes an online marketing program tailored to help your business grow.
Our goal is to provide you with the tools and the visibility to help you compete and succeed on the web.
Business Benefits of a Small Business Custom Website Design
- Establish an online presence
- Get discovered by customers online
- Rank higher on search engines
- Highlight your products or services
- Maintain a local online marketing program
- Reach customers on their smartphones and tablets
- Accept payments through your website
- Track the performance of your website activity
- Track leads from potential customers
- Make unlimited changes to your website
And one of the most important benefits is having Web.com create a small business website for you so that you can focus on building your business.
Key Elements of a Small Business Custom Website
- Innovative small business website design
- Must-do mobile website design
- Online marketing for enhanced visibility on the web
- Website statistics for key metrics
Innovative small business website design: As a compelling and creative representation of your small business to customers and prospects online, your website helps to establish your credibility and trustworthiness on the web. Through engaging copy, professionally designed website pages, visually appealing images that reflect your industry and ongoing website changes, the elements of your website work together to help your small business gain competitive strength online.
Additionally, the content on your small business website should be compelling, actionable and based on your customers’ expectations and needs. Our professional copywriters create search-engine-friendly web copy that’s tailored to your business, and they include benefit-oriented headlines, a unique value proposition that aligns with your target audience and a definitive call to action.
Must-do small business mobile website design: With 95% of smartphone consumers using their devices to search for local service providers, a mobile-friendly website has become more important than ever for online success. Consumers expect to find information quickly, and the majority of them find local businesses through mobile searches.
And that’s why a small business custom website from Web.com is created with responsive design, which automatically adjusts the layout of your website based on the screen size and orientation of the device being used to view it. In addition, the mobile version of your site loads business information quickly, providing potential customers with click-to-call functionality and easy access to your About Us page, your map, and your contact information.
Online marketing for enhanced visibility on the web: Considering that 89% of consumers use search engines to research a product, service or business before making a decision, online marketing is a critical component of your success. Web.com’s online marketing program promotes your website on the internet to attract more traffic to your site, to improve your search engine rankings and to enhance your visibility and credibility online.
To help you get discovered by potential customers, our online marketing experts use the information you provide to develop unique content for your business listings on search engines and local directories as well as on GPS and social sites. We also create a professionally designed Google My Business page that gives customers instant access to your company information in search results for Google Maps and Google+. To ensure that your business listings remain consistent and up-to-date across these outlets, our web experts perform a monthly assessment of your online presence.
Website statistics for key metrics: Having 24/7 access to your small business website statistics can help you tweak your online strategy for maximum success. To that end, our custom small business website includes an Internet Scorecard, allowing you to track your overall website traffic, such as the number of visitors, the number of incoming telephone calls, the leads acquired through the submission of your contact forms and the Top 10 search terms used by prospects to find your website.
Our small business custom website solution also includes a free tracked toll-free phone number that includes up to 200 minutes of local and long-distance usage per month, the ability to record calls and the ability to redirect calls to an existing company phone number. And along with the free professional email account that’s included at your primary domain name, copies of all emails are stored in your Scorecard for easy access and retrieval.